Organizations have to do anything they can to spread their message far and wide online. They need to spread the message very broadly to attract the attention of potential customers. Using targeted promotions is often considered the best way to constantly increase sales because that allows businesses to focus on getting the message in front of people who would benefit from their products and services the most.
Targeting the ideal audience though, is never the easiest thing to achieve. Companies have to spend time researching the market, figuring out exactly what their potential customers want, and then how to deliver the goods to the best of their ability. Advanced CRM software can help with the research side of this process in a number of different markets.
No matter what situation, using targeted promotions is the ideal way to boost sales conversions. To help you get start your online marketing efforts, we present a few valuable targeted promotions that can greatly help your business.
Target New Visitors
Organizations commonly spend huge amounts of money to drive traffic to their website. But, while this may seem ideal on the surface, it really doesn’t make a whole lot of sense because the same companies don’t do anything to convert their traffic into dedicated customers. By creating a better, more positive customer experience, businesses will have an easier time convincing their visitors to stick around and become potential customers.
Businesses spend so much money to drive traffic to their website, yet the traffic leaves relatively quickly. Startups may practice many promotional activities to keep visitors tempted, engaged, and glued to their site. Creating high-value content is also a great way to get the visitors to stick around. Businesses can not only stand out from their competitors, but also develop a readership that looks forward to your content, which you can consistently deliver to them week after week, month after month, and year after year.
So businesses need to focus on improving new visitor experiences. If they like your content, enjoy your exciting promotions, and believe in the value of your products and services, they’ll ultimately come around and start spending more and more time on your website and eventually want to do business with you.
Target Frequent Visitors
Targeting frequent website visitors is the best way to increase your ROI. These visitors are apparently attracted to your content in some way, which makes them the ideal candidates to target with promotions and sales.
One good way to turn frequent website visitors into paying customers is to offer them an incentive specifically for them alone. Businesses will need to take a moment to craft an extra special promotion for their frequent website visitors. Make the deal so attractive that it’s practically impossible to decline. Not only do these promotions can make your regular readers happy, but also they can really help increase your bottom line while also increasing conversion rates exponentially.
Use Targeted Paid Traffic
There are two types of website traffic in the online world. The traffic that is not targeted at all and the targeted paid traffic. When businesses target their paid advertising campaigns they take the time to test and copy, tweak images, and do everything else possible to make sure they present a better message to potential readers and customers. This approach is specifically designed to help boost visitor conversions enormously and it definitely does work.
When using paid traffic, businesses should make sure you provide the audience with a high converting promotion very quickly. Actually, they need to do it within the first 10 seconds. Several experiments have been run testing this concept and based on the results, conversion rates, and engagement increase greatly. So, businesses should provide visitors that are generated through paid traffic with a promotion within 7 to 10 seconds of hitting their website to achieve the best possible results.
Organizations have to use high converting promotions to get the best results. They can do better-targeting of visitors to their websites through paid traffic. By implementing the above examples, businesses should have no trouble turning these visitors into paying customers.
It may be difficult in the beginning, but it is certainly possible to use targeted promotions to boost sales conversions. The more targeted your traffic and new website visitors, the easier chance you’ll have to convert them into happy customers.
Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.